> ## Documentation Index > Fetch the complete documentation index at: https://docs.senderz.app/llms.txt > Use this file to discover all available pages before exploring further. # Preference center > The page recipients land on from your unsubscribe link: how to edit its design, text, save options, pause durations and topics, what publishing does, and which parts cannot be removed. Every marketing email you send carries an unsubscribe link. That link opens a page Senderz hosts for you. The page is your last chance to keep someone: instead of leaving, they can pause, cut the frequency, pick topics, or switch channel. Senderz calls it your **Consent & Unsubscribe** page. It is one page for the whole workspace. ## One page, all lists There is a single unsubscribe page per workspace. Every campaign and every automation resolves to it, whatever list the recipient is on. Senderz hosts the page. It is not served from your own domain, and it carries a small "Powered by Senderz" line at the bottom. ## Where to edit it Go to **Settings** and choose **Consent & Unsubscribe**. You see a thumbnail of the page, whether it is **Live** or **Draft**, and three counts for the current calendar month: **Views this month**, **Unsubscribes** and **Saves**. A "save" is any time a recipient chose one of the alternatives instead of leaving. Choose **Edit page**. The editor opens full screen with a live preview beside the controls, and a **Desktop** and **Mobile** toggle above it. Editing and publishing the page needs the **owner** or **admin** role. Other roles can open Settings but the save will be refused. ## Draft and publish The editor has two buttons and they do different things. Stores your changes. **Recipients still see the old page.** Use it to stop partway through and come back. Saves the draft and then makes it the live page. Recipients see it from the next click onwards. The header shows a **Live** or **Draft** badge, plus an **Unsaved changes** badge whenever the editor holds edits you have not saved yet. Publish is greyed out when there is nothing new to publish. ## What you can edit The editor has three tabs. Taken from your **Brand Kit**. There is no separate upload here. Change the logo under **Media & Brand** and the page follows. Five presets. This colours the buttons, the confirmation tick and the accents. Five presets, all light. Heebo, Assistant or Rubik. All three carry full Hebrew and Latin characters. Four choices: Sharp, Soft, Round and Full. Applies to the cards and the buttons together. Six fields, each capped at 200 characters. The headline. Supports one dynamic field, `{שם_פרטי}`, which is replaced by the recipient's first name. If Senderz does not hold a first name for them, the token is removed and the rest of the sentence still reads correctly, so write it to work either way. One line under the title. Leave it blank to hide it. The wording on the final removal button. Shown after the person has been removed. The body of that screen. The default tells them operational messages and order updates may still arrive. The wording on the link back to your shop. That button only appears when you have filled in **Website** under **Settings** and then **Workspace**. Five switches, each showing or hiding one section of the page. The editor states it plainly: the structure is fixed, and a switch shows or hides a section rather than moving it. * **Pause subscription**, with the durations you offer * **Reduce frequency** * **Switch to SMS** * **Content preferences**, with the topic labels * **Exit survey** Below them sits a locked group listing what cannot be turned off. Section order is fixed and cannot be rearranged. The sections always render in this order: pause, reduce frequency, switch to SMS, content preferences. There is no drag-and-drop block builder, and no way to add a free text block or an image to this page today. ## What cannot be removed Two elements are structural. They render on every version of the page and the editor shows them locked, with a padlock and a note that they are fixed. You choose its wording. You cannot hide it. A recipient must always be able to leave in one click from this page. A small line at the very bottom saying operational messages and order updates will keep being sent. It is not editable and not removable. The channel toggles are also always present for whichever channels the recipient actually has, and the confirmation screen always offers a way back in. ## What the recipient sees In order, top to bottom: Brand Kit logo if you have one, otherwise the workspace name. Your text, with the first-name token filled in. A **Channels** card with a switch per channel the person can actually receive: Email, SMS and Push. Each toggle is independent. Turning email off does not touch SMS. They confirm with **Save preferences**. Pause, reduce frequency and switch to SMS, as cards. The topic chips, if you enabled them. A card offering WhatsApp only. It appears when WhatsApp is activated for your workspace, **Preference center** is switched on under **Where you collect opt-ins** in **Settings** and then **WhatsApp**, and the contact has a phone number. Then the fixed footnote below it. The page renders in your workspace language, which is set when the workspace is created. Any wording you never touched is shown in that language automatically. Any wording you wrote yourself is shown exactly as you wrote it, in whatever language you wrote it. There is no separate language control for this page, so if you serve customers in two languages, write the copy in the one most of them read. ## The save options in detail The recipient chooses a break instead of leaving. You pick which durations to offer from **30**, **60** and **90 days**. At least one has to stay selected. Offering just one turns the card into a single click. Offering more than one makes the card expand into a choice. While paused they stay **Subscribed** and every marketing message skips them. If they come back to the page it shows the date the pause runs until. **You cannot lift a pause for them.** See [Consent & suppression](/en/audience/consent) for why. One click, no options. It caps that contact at **one marketing email per week**. They stay subscribed and stay on every list. Returning to the page shows it as already set. **Off by default.** Turn it on only if you actually send SMS. The card uses the phone number on file when there is one, and otherwise asks for one. Confirming does two things at once: it subscribes them to SMS and unsubscribes them from email. The card states plainly that confirming is consent to receive SMS marketing, which is what makes the opt-in valid. A set of topic chips the recipient ticks. You write the labels. Up to **12** topics, at least one, each label up to 60 characters. The defaults are Discounts and sales, Guides and content, and Important updates only. **Topics are real lists, not a decorative label.** The first time a recipient picks a topic, Senderz creates a managed list for it and adds them. Unticking it removes them. You will see those lists on your Lists screen and you can target them from a campaign or an automation like any other list. A list is only created once someone actually picks the topic, so a brand new topic will not appear on your Lists screen straight away. Renaming a topic here renames the managed list, which takes effect the next time a recipient selects it. Asks why, **after** the person has already been removed. Covered below. ## What the final unsubscribe click does The button at the bottom is a **contact-wide** withdrawal, not an email-only one. Removal happens first, before anything else is asked. The survey only renders once the removal has actually succeeded. Nobody is ever held behind a question they did not want to answer. In one action it: * sets email, SMS, push and WhatsApp all to **Unsubscribed** * writes one consent row per channel that changed, with the source **preference center** * adds their address and number to your suppression list * revokes their live browser push subscriptions * adds their number to the WhatsApp opt-out list * records an unsubscribe reason on the contact, which stays `not_provided` until they answer the survey Then the confirmation screen appears with your success title and message, the survey if you enabled it, the back-to-website button if you configured a website, and a **Join back** link. **Join back** re-subscribes every channel that person can receive, lifts the matching suppression entries, and clears any marketing pause. It is there because mis-clicks happen and the alternative is a lost customer. ## The exit survey Shown on the confirmation screen when you enable it. It is explicitly optional and labelled as such. The recipient picks one reason: * Too many emails * Content isn't relevant * I never signed up * Other They can add free text, then choose **Send and remove me** or **Skip and remove me**. Either way they are already removed. The chosen reason is written onto the contact and shows on their profile under **Unsubscribe Reason**, so you can open any recent unsubscriber and see why. The per-reason breakdown across the whole page is available through the API over any date range. There is no survey report screen in the app yet, and the reason is not available as a filter in the segment builder. Reading it today means opening a contact, or calling the API. ## The one-click header path Separately from the page, every marketing email carries the standard one-click unsubscribe headers. Gmail, Yahoo and Apple Mail read them and show their own native unsubscribe button at the top of your message. That button never opens your page. The mail app calls Senderz directly in the background and the recipient is removed on the spot. They never see your pause option, your topics or your survey. Two differences that matter: * **It is per channel.** It unsubscribes the channel the message went out on, so an email one-click leaves the person's SMS opt-in intact. * **You cannot switch it off, and you should not want to.** Mailbox providers weight a visible unsubscribe button positively. Without it more people report you as spam instead, and a spam complaint costs far more than an unsubscribe. The unsubscribe reason recorded on the contact is `one_click`, which is how you tell these apart from people who worked through your page. You see it on the contact profile under **Unsubscribe Reason**. ## The link is personal The unsubscribe link in an email is unique to that recipient. It is signed, so it cannot be edited or guessed, and it carries who the message went to. * A link from an **email** identifies the person by their email address. * A link from an **SMS** identifies them by their phone number, which is what makes the page work for contacts you only hold a number for. If the person's address or number has since changed, or the link is altered, it stops matching and the page shows **This link is no longer valid**, telling them to use the link from a recent message. Nothing is changed on the contact in that case. The same applies to the header button: if a mail provider calls it with a link that no longer matches, Senderz answers normally and simply does not unsubscribe anyone. Providers do not retry, so a stale link is a quiet no-op rather than a repeated failure. ## Measuring it The card in **Settings** and then **Consent & Unsubscribe** shows three counts for the current calendar month: | Count | Meaning | | ---------------- | ---------------------------------------------------------------------------------------- | | Views this month | The page was opened | | Unsubscribes | Someone was removed, whether from the page or from the mail app's own unsubscribe button | | Saves | Someone chose an alternative: paused, reduced frequency, switched to SMS or saved topics | A healthy page has saves. If the number is stubbornly zero, the alternatives you enabled are probably not the ones your audience wants, or the wording is not making the offer clear. ## Related States, sources, the consent log, suppression and the marketing pause. Explicit opt-in, STOP handling and where they are enforced.