What is planned
Customer Match sync is on the roadmap. It is not in the product and no release date is committed. The intended shape, if and when it is built:Outbound only
Senderz would push list membership to Google and read nothing back. No
Google Ads clicks, conversions or costs would flow into Senderz.
One segment, one list
You would link a single Senderz segment to a single Customer Match list.
People who enter the segment join it, people who leave are removed.
Hashed email and phone
Members would be matched on hashed email and phone only. Plain addresses
and phone numbers would not leave Senderz.
Manager accounts
The design allows for a manager account operating a client account, not
only direct access to a single Google Ads account.
Why address matching is not in the plan
Google matches a postal address as a complete unit: given name, family name, country and postal code together. Senderz contacts do not reliably carry a structured country and postal code, so partial address data would match nobody. The plan is email and phone only. Address matching would be a separate piece of work.Availability also depends on Google
This is not purely a Senderz build. Access to the Google interface that accepts audience membership is granted by Google, on Google’s timeline, after a review of the permissions the app requests. Until that review passes, the integration cannot go live for merchants even if the Senderz side is finished. That is a real dependency, not a formality, so treat any timeline you hear as provisional.Check your own eligibility before you plan around this. Google applies its
own policy and account requirements to Customer Match, including minimum
audience size and account history. See
Google’s Customer Match requirements.
What you can do today
You can move a segment into Google Ads by hand. Treat this as a one time snapshot, not a sync. It does not update when the segment changes, and you have to repeat it whenever you want the list refreshed.1
Build the segment
Create the audience you want under Segments. See
Segments for the filter options.
2
Filter contacts by that segment
Open Contacts and apply the saved segment as a filter. The contact list
now shows exactly the people you are about to export.
3
Choose columns and export
Click Export. In Choose columns to export, pick the fields Google
needs, normally email and phone. Senderz builds the CSV in the background
and downloads it when it finishes. A large audience takes longer.
4
Upload in Google Ads
Create a Customer List audience in Google Ads under Audience Manager and
upload the file, following Google’s own instructions. Google does the
hashing and matching on its side, and its processing can take a while
before the list is usable in a campaign.
Related
Meta audiences
The sibling ad audience integration. Also not available yet.
All integrations
What Senderz can connect to today.
Segments
Build the audience you want to export.
Contacts
Filtering, columns and exporting your contact list.

