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Senderz reads activity from the reviews and loyalty apps you already run. A submitted review, a points balance change, a tier upgrade or a referral becomes an event on the contact, can start an automation, and can be filtered in a segment. Every vendor is translated into one shared set of events. That is the point of the design: if you move from Loox to Judge.me, or from Rivo to Yotpo Loyalty, your automations and segments keep working. You reconnect the new app and the same triggers fire.

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What is live today

Judge.me

Reviews and review approvals. Senderz registers the webhooks in Judge.me for you and removes them when you disconnect.

Loox

Reviews. You paste a webhook address into Loox.

Yotpo Reviews

Reviews. You paste a webhook address into Yotpo.

Rivo

Loyalty, referrals and points. You paste a webhook address into Rivo.

Yotpo Loyalty & Referrals

Loyalty, referrals and points. You paste a webhook address into Yotpo.
All five appear as tiles on the Integrations page, under the Reviews and Loyalty categories. Connecting and disconnecting is limited to workspace owners and admins.
Nothing is imported from your history. Senderz only sees activity that arrives after the webhook is live. Reviews you bulk imported into your reviews app, and points people already hold, do not create events here. Existing balances do reach the contact profile the first time that person is mentioned in a live loyalty webhook.

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Connect a reviews app

1

Open the tile

Go to Integrations, filter to the Reviews category, and choose Connect on Judge.me, Loox or Yotpo Reviews.
2

Fill in the fields

Store domain and API key are both optional for Loox and Yotpo Reviews. Judge.me needs both: enter your shop domain and your Judge.me private API token, or the connection is refused.
3

Finish in the reviews app

Judge.me is done at this point. For Loox and Yotpo Reviews, Senderz shows you a webhook address and a signing key. Add the address in the reviews app and subscribe it to review events.

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Where each credential comes from

You need your shop domain, for example your-store.myshopify.com, and a Judge.me private API token from your Judge.me account.Both are under Judge.me → Settings → Integrations → View API tokens. Enter the shop domain exactly as Judge.me shows it there.Senderz calls Judge.me with that token and registers two webhooks pointing at your workspace address: review created and review updated. Connecting again only adds whatever is missing, so a reconnect never leaves duplicate webhooks behind. There is nothing to paste and no separate key to copy.Judge.me signs each delivery, and your private API token is the signing key. If you rotate that token in Judge.me, reconnect in Senderz or deliveries start failing verification. Judge.me also names the shop in every delivery, and Senderz ignores a delivery that names a different shop than the one you connected.
No credential is required. Leave the API key blank unless you have a reason to store one.After connecting, open Loox → Settings → API Keys → Webhooks, add the address Senderz gives you as the webhook destination, and subscribe it to review events.
No credential is required. After connecting, open your Yotpo webhook settings, add the address Senderz gives you, and subscribe it to review events.

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Connect a loyalty app

1

Open the tile

Go to Integrations, filter to the Loyalty category, and choose Connect on Rivo or Yotpo Loyalty & Referrals.
2

Enter the credentials

Rivo needs your Developer Toolkit key. Yotpo Loyalty needs both the API key and the GUID shown beside it. Both are required, unlike the reviews apps.
3

Add the webhook in the loyalty app

Senderz shows you a webhook address and a signing secret. In Rivo, open Developer Toolkit → Webhooks. In Yotpo Loyalty, open the webhook settings. Subscribe to points, redemption, tier, referral and expiry events, then save.
The loyalty credential is not only for reading. It is also what lets the Grant points automation step write points back, so keep it valid.

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The webhook address and the signing key

For every vendor except Judge.me, connecting produces two things.
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URL
The full address to paste into the vendor’s dashboard. It already contains your workspace ID and, for the vendors that check a shared key, the key itself. Paste it exactly as shown.
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string
Shown once, immediately after connecting. Use it only if the vendor’s dashboard has its own separate field for a signing or validation key.
The address looks like this, with your own workspace ID in place:
Copy the key before you close the dialog. It is never shown again. If you lose it, connect again: that mints a new key and replaces the old one, which means you must update the webhook in the vendor’s dashboard too.

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How each vendor is verified

Rivo is the exception worth reading twice. Senderz checks a signature header for Rivo and ignores the key sitting in the address, so you must set the signing secret inside Rivo as well. The address carries the same value only so you can copy it from one place. If Rivo sends no signature header, the delivery is rejected.
Senderz reads the event name from a topic header when the vendor sends one, and otherwise from the event name inside the payload, so both styles work.

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Turn off the vendor’s own emails

This is the step merchants skip, and the result is customers receiving two of everything.
Judge.me does not know Senderz is connected, so its own review request emails keep going out. In Judge.me go to Settings → Request scheduling and untick Send requests for domestic, international and POS orders, or customers will get two requests. Send your review requests from a Senderz automation instead (see below). Judge.me only switches its own emails off automatically for its built-in Klaviyo trigger, which does not apply here.
Loox stops its review request and reminder emails, but thank you, photo and video reminder, and discount reminder emails keep going out. Turn those off in Loox if you plan to rebuild them in Senderz.
In Yotpo go to Emails → Email setup → Review request email and deactivate it, or customers will get two requests.
Turn off the matching loyalty notification emails in the vendor before you publish the equivalent automation in Senderz, or customers can receive both messages.

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The shared event vocabulary

Whatever vendor sent it, activity is stored under one of these names. This is what makes an automation survive a vendor switch.

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Reviews

Judge.me has a store-owner approval step the other apps do not. A review can sit unpublished for days, or be rejected. That is why the approval is its own event: a thank you built on Review approved only ever reaches people whose review you actually published, and a negative-review alert built on Review submitted still fires the moment a one-star review lands, published or not. Approving a review in Judge.me also marks the earlier submitted event as published, so a segment on published reviews stays accurate.
Judge.me does not send “Review request ready”. Its own timing engine has no webhook, so build the request yourself: start an automation from Fulfilled order or Shipment delivered, add a wait step for the number of days you want, then send the email and link to the product page where the Judge.me review form lives. Add a second email that only sends if the contact has not submitted a review since the automation started, using the Submitted a review event condition with the “since starting this flow” timeframe.

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Loyalty

Rivo also sends a profile update that carries no event. Senderz uses it to refresh the contact’s loyalty fields quietly, with no timeline entry and no automation.

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What lands on the contact

Open a contact and you will see the activity in the timeline, plus a set of properties that Senderz keeps up to date.
Senderz maintains a running summary on the contact:
  • Review count, incremented on each submitted review
  • Avg review rating, a running average across the reviews that carried a rating
  • Has left review media, true once the contact submits a review with a photo or video
  • Last review at, the time of the most recent review
Re-delivery of the same webhook does not double count.
Senderz stores the latest snapshot the vendor sent:
  • Membership tier and Total points
  • Credit balance, next tier and what is needed to reach it
  • Referral URL
  • Expiring points and the date they expire
  • Whether the contact has opted in to the loyalty programme
Values are only ever overwritten by a newer webhook, so the profile matches the vendor.
A review event also carries the product it was about, including the product ID, title, image and the link to the review, so the timeline entry is recognisable.
No consent is ever changed by a review or loyalty event. If the person is not already a contact, Senderz creates one with no marketing consent on any channel, so they receive nothing until they opt in somewhere. Reviewing a product is not permission to email someone. See Consent.

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Automations these unlock

Each event is a trigger you can pick in the automation builder, under the Reviews and Loyalty & referrals categories.

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Filtering the trigger

Every trigger accepts filters on the details of the event itself, so one automation can branch on what happened.
Available filters: rating, has photo, has video, published, verified buyer, product id, qa kind and vendor.Practical uses:
  • Send a thank you and a coupon only when the rating is 4 or 5, and route 1 to 3 to a support follow-up
  • Reward a photo or video review more generously than a text review
  • Send “your review is live” from the Review approved trigger, so it waits for the store owner’s approval on Judge.me and still fires on submission for apps that publish immediately
  • Tell a question apart from an answer using qa kind
The same values are available as merge tags inside the message that automation sends, so you can write the rating, tier, points or reward name directly into the copy.

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Grant points back to the loyalty app

The automation builder has a Grant points step. It writes to the loyalty app rather than reading from it.
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select
Rivo or Yotpo Loyalty & Referrals. Only apps you have connected are offered.
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number
A positive number grants points. A negative number removes them.
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string
The line the customer sees in their points history in the loyalty app.
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toggle
default:"on"
Stops Rivo sending a parallel points email. Yotpo does not accept this instruction, so disable the matching Yotpo notification inside Yotpo.
The step needs the contact to have an email address, because that is how both vendors identify a member. Contacts without one are skipped and the automation carries on to the next step. A contact never receives the same grant twice, even if the step is retried.

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Segments these unlock

Two event conditions are available in the segment builder.
Filter on product id, rating, has photo, has video, published, verified buyer and vendor, combined with a count and a timeframe.This is how you build an ambassadors segment: people who submitted a four-star-or-better review with a photo in the last 90 days.
Counts points-earning events in a timeframe. This condition has no parameters, so you can filter on how many times and how recently, but not on the number of points in each event. To segment on a balance, use the Total points contact field instead.
Membership tier and Total points are recognised contact fields, so they appear in Settings → Contact Fields under Loyalty and can be used directly as segment filters once loyalty data has arrived.
The review summary fields are a known gap. Review count, Avg review rating, Has left review media and Last review at are written to the contact and visible on the profile, but they are not offered in the segment field picker. The similarly named Total reviews, Average review score and Last review fields in the picker are separate fields that no integration writes, so a segment built on them returns nobody. Use the Submitted a review event condition instead.

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Forwarding to your own systems

Every review and loyalty event can also be forwarded to a URL of yours, set up in Settings → Webhooks. See Outbound webhooks for the payload shape and how deliveries are signed and retried.

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Disconnecting

Choose Disconnect on the tile. Senderz stops accepting events from that vendor and deletes the stored signing key.
For Loox and Yotpo, Senderz does not remove the webhook from the vendor’s dashboard. The vendor keeps sending, and every delivery is answered with a “not connected” response and discarded. Remove the webhook in the vendor’s dashboard yourself to stop the traffic. For Judge.me, Senderz removes the webhooks it registered as part of disconnecting.
Reconnecting later creates a new signing key. Update the webhook in the vendor’s dashboard to match, or deliveries will start failing verification.

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When events stop arriving

The second half of the setup is almost always the cause. Confirm the webhook exists in the vendor’s dashboard, that it points at the exact address Senderz gave you, and that it is subscribed to the right events. Judge.me is the only vendor where this step is done for you.
Check whether the integration was reconnected. Reconnecting mints a new signing key, and the old address in the vendor’s dashboard stops verifying. Copy the new address and key across.For Judge.me, check whether the private API token was rotated. That token is the signing key.
Rivo is verified by a signature header, not by the key in the address. Set the signing secret inside Rivo so it signs each delivery.
Check the trigger filters. A filter on published will hold everything back until the review is published in the reviews app, and a rating filter excludes any review that arrived without a rating value.
Senderz needs an email address or a phone number to identify the reviewer. A payload carrying neither is discarded.

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Not available yet

Stated plainly so you can plan around it.
  • No history import. There is no backfill of past reviews, past points or past tiers. Only new activity counts.
  • No review content block. The reviews block in the email builder is a static list you type yourself. It does not pull live reviews from a connected app.
  • No reviews or loyalty dashboard. These events do not appear in analytics or revenue reporting. The contact timeline and segment counts are the record.
  • Limited loyalty segmentation. Membership tier and total points are filterable. Credit balance, next tier, referral URL and expiry fields are stored on the contact but are not offered in the segment field picker.
  • Review summary fields are not filterable. See the warning above.
  • No points write-back for reviews apps. Only loyalty apps accept a write, through the Grant points step.

Automation triggers

Every trigger, including trigger filters and re-entry rules.

Segments

Building segments from events and contact fields.

Inbound webhooks

Every inbound address, who provisions it, and how deliveries are verified.

Outbound webhooks

Forwarding review and loyalty events to your own systems.