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A saved block is a piece of email content you build once and reuse in many templates. Every copy you place stays linked to the original, so editing the original updates every email that uses it. Saved blocks live on Templates → Saved blocks.
The feature carries a few different labels in the product, and they all mean the same thing. The tab is called Saved blocks, the page heading says Universal Content, the builder palette calls them Fixed blocks, and the action on a block’s toolbar is Save as universal.
Saved blocks are for email templates only. The SMS and push composers have no block canvas, so there is nothing to save and nowhere to insert one.

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When to use one

A saved block earns its place when the same content appears in most of your emails and changes occasionally.

Standard footer

Address, social links, and the unsubscribe line. Change the address once instead of in forty templates.

Header and logo

The masthead every campaign opens with.

Seasonal promo strip

A shipping banner or sale strip you swap in and out across live automations.

Trust badges

Payment logos, return policy, or review stars that sit near the bottom of every email.

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Save a block

There are two ways in. Use the first when the block already exists in a template, and the second when you want to build one from scratch.
1

Select the block

Open an email template and click the block on the canvas. A small toolbar appears beside it.
2

Choose Save as universal

The action is on that toolbar, and also in the header of the inspector panel on the right.
3

Name it

Give it something you will recognise in a dropdown, such as “Standard footer”. Names must be unique in the workspace.
The block you just saved becomes a linked copy in that template straight away. You do not have to delete it and drag the saved version back in.

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Insert one into a template

1

Open an email template

Any email template, including one you are editing inside a campaign or an automation step.
2

Switch the palette to Fixed blocks

The left palette has two tabs. The second one lists your saved blocks and has its own search box.
3

Drag it in, or click to append

Dragging drops it exactly where the insertion line shows. Clicking adds it to the bottom of the email.
The copy you place is linked to the source. It is not a one-off paste.

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Linked copies are locked

Selecting a linked copy inside a template does not open the usual block settings. You get a short panel instead that says the block is locked, with two choices. This is deliberate. Without the lock, tidying up one campaign’s footer would silently rewrite the footer in every other email.
Detaching is permanent for that copy. The block keeps the content it had at the moment you detached, and it stops receiving updates. The source and every other linked copy are untouched.

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Edit a saved block

Open Templates → Saved blocks and click the block’s preview, or use its menu and choose Edit content. It opens in the full email builder.
1

Make your changes

Autosave is off in this editor. Nothing is published until you press Save.
2

Press Save

A confirmation appears and tells you how many emails the change affects.
3

Confirm

Every email template that links to this block is updated immediately.
Templates also refresh their linked copies when you open them. So an email you have not touched in months picks up the current version of the block the next time you open it in the builder. Both paths cover a linked block sitting inside a Columns section, not just blocks at the top level of the email.
Renaming a saved block changes nothing inside your templates. Only a content change triggers the update. Rename from the block’s menu on the Saved blocks tab.
The saved block editor is desktop only. On a narrow screen you get a notice asking you to switch to a larger display.

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Delete a saved block

Deleting a saved block does not break the emails that use it. Each linked copy keeps the content it last refreshed to and simply stops receiving updates from that point. Delete a single block from its menu on the Saved blocks tab. To remove several, hover a card to reveal its checkbox, select the ones you want, and use Delete in the bar that appears at the top.
Deleting cannot be undone, and there is no trash for saved blocks. If you only want to stop a block being reused, leaving it in place costs nothing.

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Limits

  • Email only. SMS and push templates cannot use saved blocks.
  • Up to 200 saved blocks are listed per workspace.
  • A saved block built in the full-screen editor is treated as a Columns section, so you can place it anywhere on the main canvas, but not inside another Columns section. A block saved directly from a template’s canvas keeps its own type and can go inside a Columns section.
  • You cannot drop a block into a linked Columns section. Detach it first, or add the block to the source instead. If you try, the block lands at the bottom of the email.
  • Names must be unique within the workspace.
  • Who can change them. Everyone in the workspace can see and insert saved blocks. Creating, editing, renaming and deleting need the owner, admin, editor or designer role.

Templates

The email builder, block types, styles and merge tags.

Campaigns

Where an email template gets a sender, an audience and a send time.