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Templates are your reusable content. A template targets one channel and one format: email blocks, raw HTML, SMS text, or a push notification.

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Formats

Email blocks

A drag-and-drop block builder that renders email-safe HTML.

Raw HTML

Bring your own HTML. Merge tags still resolve.

SMS text

Plain text with merge tags and a live segment counter.

Push notification

Title, body and URL.

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The block builder

The email builder is a two-tab palette — Blocks and Universal Blocks — over a live canvas. The block set includes hero, image, columns, product, button, split, video, coupon, table, reviews, dropdown (email-safe accordion), section (nested container), and raw HTML. Every block carries a shared shell: background, padding, radius, max-width, font family and per-block conditional visibility. A template-level Styles page sets global defaults (fonts, spacing, heading sizes, mobile optimisation, currency style, default alignment) that cascade into the shell.
Block images support an imageUrl; empty blocks fall back to a placeholder. The gallery hotlinks curated free Unsplash images for starters.

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Folders

Organise templates into folders (channel-agnostic — an email and an SMS template can share a folder). The My Templates view shows a folder bar; deleting a folder unfiles its templates rather than deleting them. Folders and search reach every template picker.

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Universal content (reusable blocks)

Save a block once as a universal block and drop linked copies into many templates. Edit the source and linked instances refresh on template open — “edit once, updates everywhere.” A deleted universal block leaves its linked instances on their last snapshot.

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Merge tags

Personalise with {{field|fallback}} syntax:
  • Identity: {{firstName|friend}}, {{lastName}}, {{email}}, {{phone}}
  • Custom: {{custom.anyKey}}
  • Store: {{storeName}}, {{coupon}}, {{link}}
  • Compliance: %%UNSUBSCRIBE_URL%% (a sentinel the worker replaces with the real hosted URL)
  • Flow event data: {{amount}}, {{orderId}}, {{recoveryUrl}} (flows only)
Merge tags and the unsubscribe sentinel are preserved through AI translation and generation — they’re never rephrased. See AI provider.
Starter templates come from an operator-managed gallery (email + SMS), surfaced in the campaign wizard and template picker. Merchants pick one to create a real, editable tenant template.

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Previewing

GET /templates/:id/preview renders the template against a sample merge context so you can see it fully personalised before sending.